一起開始讀讀書吧 ^^

Electronic Commerce 2004: A Managerial Perspective, 3/e




博客來網路購書

Chapter 1: Overview of Electronic Commerce

Overview of Electronic Commerce


Objectives:
-Define electronic commerce (EC) and describe its various categories.
-Describe and discuss the content and framework of EC.
-Describe the major types of EC transactions.
-Describe some EC business models.
-Describe the benefits of EC to organizations, consumers, and society.
-Describe the limitations of EC.
-Describe the role of the digital revolution in EC.
-Describe the contribution of EC to organizations responding to environmental pressures.

Chapter 2: E-Marketplaces: Structure, Mechanisms, Economics, and Impacts

E-Marketplaces: Structure, Mechanisms, Economics, and Impacts


Objectives:
-Define e-marketplaces and list their components.
List the major types of electronic markets and describe their features.
-Describe the types of intermediaries in EC and their roles.
-Describe electronic catalogs, shopping carts, and search engines.
-Describe the various types of auctions and list their characteristics.
-Discuss the benefits, limitations, and impacts of auctions.
-Describe bartering and negotiating online.
-Define m-commerce and explain its role as a market mechanism.
-Discuss liquidity, quality, and success factors in e-marketplaces.
-Describe the economic impact of EC.
-Discuss competition in the digital economy.
-Describe the impact of e-marketplaces on organizations.