Chapter 2: E-Marketplaces: Structure, Mechanisms, Economics, and Impacts

E-Marketplaces: Structure, Mechanisms, Economics, and Impacts


Objectives:
-Define e-marketplaces and list their components.
List the major types of electronic markets and describe their features.
-Describe the types of intermediaries in EC and their roles.
-Describe electronic catalogs, shopping carts, and search engines.
-Describe the various types of auctions and list their characteristics.
-Discuss the benefits, limitations, and impacts of auctions.
-Describe bartering and negotiating online.
-Define m-commerce and explain its role as a market mechanism.
-Discuss liquidity, quality, and success factors in e-marketplaces.
-Describe the economic impact of EC.
-Discuss competition in the digital economy.
-Describe the impact of e-marketplaces on organizations.